Ernesto Cappello
Business Investor & Operator
Professional Summary
Ernesto Cappello is a results-driven business investor with a proven track record of success in various industries. Offering extensive experience in entrepreneurship, strategic planning, financial management, and targeted marketing. Mr. Cappello is seeking opportunities to invest in and partner with businesses poised for growth and profitability.
Professional Experience
CEO, Window Fix Inc. | 2004 – Present | https://windowfix.com
- Transformed a small family business into a thriving enterprise with a 10x increase in sales over a 5-year period.
- Expanded business operations to include new window sales, landmark window replacement, building-wide window replacement, and new construction projects.
- Developed and implemented targeted marketing strategies to generate and develop leads.
- Designed and built websites to enhance online presence and attract potential customers.
- Leveraged social media platforms and Google search campaigns to increase brand visibility and drive customer engagement.
- Implemented new processes and workflows to streamline services and enhance customer satisfaction.
- Leveraged technology to improve business operations and increase efficiency.
CFO, Tarrytown Bakery Inc. | 2021 – Present | https://birrittellas.com
- Acquired a commercial bakery and successfully implemented strategies to double sales within 2 years.
- Restructured the distribution model from direct store delivery (DSD) to warehouse direct delivery, resulting in increased profit margins.
- Created and executed targeted marketing campaigns to reach new customers and expand market share.
- Designed and developed a user-friendly website to showcase bakery products and attract online orders.
- Utilized social media platforms to engage with customers and build brand loyalty.
- Implemented Google search campaigns to increase online visibility and drive website traffic.
Education
Bachelor of Finance, Bernard Baruch College
Men’s Basketball Team Captain from 1999-2001
Skills & Techincal Proficiencies
Construction
- 25 + years in construction, specializing in windows, doors, and glass installation for residential and commercial properties.
- Proficient in creating detailed fenestration product drawings, integrating systems with exterior facades, and ensuring proper anchoring and waterproofing.
- Expertise in historical replication, obtaining certificates of no effect from the Landmark Preservation Commission.
- Skilled in consulting for ground-up and full-gut renovations, effectively coordinating with various trades for timely project delivery.
Leadership & Management
- Business Strategy and Planning
- Financial Management and Analysis
- Entrepreneurship and Start-up Development
- Operations Management and Process Improvement
- Team Leadership and Collaboration
- Strategic Partnerships and Relationship Building
- Contract Negotiation
- Project Planning and Management
- Targeted Marketing and Lead Generation
- Website Design and Development
- Social Media Management
- Google Search Campaigns
Digital Marketing & Social Media
Linked In, FaceBook, Instagram, Twitter, Google Business + Ad Word, YouTube, Meta Ads
Communications, Projects, Accounting, ERP, CRM & Transaction management
All Microsoft Office 365 Products including Dynamics, QuickBooks Enterprise, QuickBooks Online, Service Titan, Biller Genie, Lace Up Solutions, SPS Commerce, MRP Easy, DemandTec, Periscope
Certifications
Building Performance Institute Energy Auditor, AAMA American Architectural Manufacturer Association Residential / Commercial “Installation Master”, Passive House Certified Tradesperson
Achievements
- Recognized in national trade publications for business success and innovative strategies.
- Implemented software and leveraged technology to enhance business processes.
- Received awards for outstanding performance and contribution to the industry.
Community Involvement
- Treasurer for Bensonhurst/Bay Ridge Kiwanis Club.
